A New Contemporary Art Experience.
The Broad makes its collection of contemporary art from the 1950s to the present accessible to the widest possible audience by presenting exhibitions and operating a lending program to art museums and galleries worldwide.
By actively building a dynamic collection that features in-depth representations of influential contemporary artists and by advancing education and engagement through exhibitions and diverse public programming, the museum enriches, provokes, inspires, and fosters appreciation of art of our time.
The Broad was founded by philanthropists Eli and Edythe Broad on Grand Avenue in downtown Los Angeles. Designed by Diller Scofidio + Renfro in collaboration with Gensler, the museum offers free general admission and presents an active program of rotating temporary exhibitions and innovative audience engagement. The Broad is home to over 2,000 works of art in the Broad collection, which is one of the world’s leading collections of postwar and contemporary art.
The 120,000-square-foot building features two floors of gallery space and is the headquarters of The Broad Art Foundation’s worldwide lending library, which has been loaning collection works to museums around the world since 1984. The Broad welcomes more than 900,000 visitors from around the world per year.
History
The Broad, opened on September 20, 2015, was founded by philanthropists Eli and Edythe Broad as a new home for their extensive collection of postwar and contemporary art. Designed by the acclaimed architecture firm Diller Scofidio + Renfro in collaboration with Gensler, the museum features the distinctive “veil-and-vault” design, seamlessly integrating public galleries with storage for the collection. Since its opening, The Broad has become one of Los Angeles’ most popular cultural destinations, attracting nearly one million visitors annually.
Mission
The Broad’s mission is to make contemporary art accessible to the widest possible audience by offering free general admission and presenting exhibitions that highlight the depth and diversity of its collection. Through innovative programming, educational initiatives, and collaborations with artists and institutions worldwide, The Broad seeks to inspire curiosity, foster creativity, and promote a deeper understanding of contemporary art.
